Guillaume Letenneur,
36 years old, Regional sales manager Off-Trade south east
Guillaume Letenneur, 36 years old, Regional sales manager Off-Trade south east
"I am a regional sales manager Off-Trade, a job to which I was promoted after 11 years of my career spent at Kronenbourg Breweries. My previous experience has enabled me to know what happens in the field but also to share my experience thanks to the position of training manager on-trade/off-trade* that I held at headquarters.
That is one of the advantages at Kronenbourg Breweries: the potential of workers is tracked and there are real opportunities for promotion. A spirit of initiative and professional commitment are recognized. Today, my responsibilities allow me to manage 5 sales managers and 29 section managers whilst ensuring the application of our sales policy and objectives.
My career at Kronenbourg Breweries is very rewarding both professionally and personally; I have to face new problems every day in a very interesting field which requires enthusiasm, being demanding and perseverance."
  

Philipe Ligouy,
Product manager - marketing, 38 years old
"After graduating from business school (ISC Paris), I started working for a company called Alsacienne Biscuit as a section manager for large and medium supermarkets. After a restructuring plan, I joined Kronenbourg Breweries in 1994 where I have successively worked as a section manager, head of sales, and then account manager Off-Trade.
After having experienced a number of different positions in the commercial field, I wanted to move towards other horizons. It seemed useful to strengthen my competence in marketing which interests Off-Trade more and more. I joined the marketing department in February 2005 as a product manager. I now manage a portfolio of brands by supervising every stage in the life of a product.
This experience is first and foremost a people job: I meet a lot of people both in-house and outside who love their jobs (Research and Development, packaging, cost controlling, industrial…) and (communication agencies and media planning). It is a very rewarding profession which requires analytical ability, rigor, interpersonal-relations skills and creativity. I am delighted to have been able to join marketing after my initial experience in sales."

Kathy Geneste Head of controlling for sales,
marketing and supply chain, 32 years old
"Since 1999, my career path in the Finance and Administration department of Kronenbourg Breweries has allowed me to develop my competencies (internal auditing, reporting) and has given me the opportunity to hold my current job as head of controlling for sales, marketing and supply chain.
My job covers three essential missions. On one hand, this entails developing and piloting budgets for operational management. We carry out financial and economic analysis which put the spotlight on the profitability of departments’ activities and projects: brand/product profitability, profitability per account... Finally, we serve as an interface with finance at Scottish & Newcastle. Controlling needs to promote the dimensions of consulting and quality of service by demonstrating pro-activeness and challenging ideas/projects in a positive sense; these characteristics constitute the primary richness of this profession. Proximity to operational management is essential in order to understand what is at stake for them; in this way, we have a bit the feeling of belonging to two teams, that of finance and administration and operational management.
This job requires discipline, analytical ability and the ability to summarise situations, interpersonal-relations skills, open-mindedness as well as lots of energy! "

Sébastien Tosques,
29 years old, Head of Cash and Carry Direct Marketing on-trade
"I joined Kronenbourg Breweries upon graduation from business school as a on-trade account manager in Paris. In January 2004, I was promoted to a position as Head of Trade Marketing based in Strasbourg. My customers are the professionals of on-trade distribution* and wholesalers confectioners and gas stations. I analyse the positions of our customers and their position in the market to make the most pertinent recommendations possible in terms of range, promotion, price and merchandising. My activity is very diversified, and I am fortunate to have a complete view on the distribution channel. I also provide functional support to the sales force to whom I give action plans and for whom I develop work and informational tools. It is very rewarding to meet the various players inside and outside the company to approach this profession in an all-encompassing way after my initial experience in the field.
Kronenbourg Breweries is a company where the human factor is truly taken into account. The environment is very dynamic and there is a lot of training. As a young sales person, I was supervised and trained, and I was given the keys enabling me to learn and to progress: the fact of having been hired for a job in the field and now to be working at headquarters proves that there are opportunities for promotion which exist in the company."