1664
 
Kronenbourg 1664
   

This strong, traditional beer was named after the year the Hatt family, the brewery's founders, first started commercial brewing. Made with selected malts and an exclusive yeast, this darkish beer with golden highlights has an aromatic hoppiness and a subtle bitterness that comes from a long maturation in the cellars. Ideal for drinking on a terrace, as an aperitif or simply for the pleasure, 1664 is the market leader for high-end premium beers.
Talking about... 1664
Packaging




Off-trade :
(shops and supermarkets)
Bottle packs : 6x25cl, 12x25cl
Engraved bottle, 6x33cl pack, individual 75cl bottle
Can packs : 4x50cl, 6x33cl, individual 50cl pack
 





 The 1664 collection by Starck
 

Signed by the famous designer Philippe Starck, a bottle, a glass and a can for 1664 reveal by their refined sobriety not only by the aesthetic of the containers, but also in the attitude that goes with them.

In order to make consumption more elegant, Starck wanted to work on the forms. Consequently, the 1664 bottle and glass by Starck resemble a flute and reveal the golden hues of the beer.

In 2005, starck created a new collection with a bottle opener pendent, a bottle opener ring and a bottle cooler.

In 2006, Philippe Starck concludes its work with 1664 and enriches the 1664 by Starck collection with a lamp and a beer mat/bottle opener.
  

 1664 Tap column
 

The tap column for draft 1664 distinguishes itself by its modern and high-class aestheticism.
This new style was awarded the ""Janus 2003"" prize, given by the French Institute of Design.










 The 1664 glass
 


The premium beer, 1664, is enjoyed in an original glass with an exceptional design, practical to hold and engraved with the emblematic numbers of the brand.
A glass format for each moment of enjoyment: a before-dinner drink, during a break or with a meal.

 
   

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