Grimbergen, the beer from the abbey of Grimbergen
When the monks of Grimbergen, a small village to the north of
Brussels, founded their monastery in 1128, they could hardly
have imagined that their beer would one day become known the
world over for its fine taste and quality.
The original recipe has scarcely changed since it was first
made some nine hundred years ago, under the watchful eye of
the phoenix, the emblem of the monastery.
Beer connoisseurs greatly appreciate this light-coloured, fruity
beer with its frothy, abundant head, that used to be served
up by the monks to weary travellers who made made their thirsty
way up to the wooden gates of the Grimbergen monastery.
Grimbergen is sold in cafés, bars, pubs and supermarkets.
Advertising aims at establishing the brand as a leader in
abbey beers and is based on the history and brewing methods
of this authentic, light-coloured beer. The campaign theme
is simple and evocative : " GRIMBERGEN,
ET LE SILENCE SE FAIT " (Grimbergen - and silence came").
Les boissons alcoolisées s'apprécient avec modération. Des repères et des informations sur www.2340.fr
