For a few years now, the beer market in France has stabilised at around 20 million hectolitres per year. The general decrease in the consumption of alcohol, a difficult legal context and a highly competitive market have not contributed to a growth market.
Based on these observations, Kronenbourg Breweries have oriented their strategy towards the development of Kronenbourg, their core-market brand, and their premium brands, such as 1664 and Grimbergen as well as focussing on innovation.
    

les marques des Brasseries Kronenbourg

 

Kronenbourg, a brand at the service of consumers.
Kronenbourg seeks to be attentive to consumer expectations. It is for this reason that various packaging innovations have been implemented: distri-cans, mini-kegs and the Bottle Can.
Kronenbourg is also a range of beers for all drinking occasions: Kronenbourg extra 2,6° for a light break during the day, Kronenbourg Pur Malt for moments without alcohol.

1664: 4 numbers, 1 beer
In order to contribute to the development of the market, we are adding dynamics to our premium beers such as 1664, a beer of proud origins, born in 1664 from secular tradition. In the respect of the French tradition of elegance, the designer Starck has created a bottle, a glass and a collection of jewels-bottle openers to represent the spirit of 1664 and to enhance the value of this high quality beer.
You can find these articles and all the Kronenbourg range on the web site: www.1664.com.

Grimbergen: And Silence was
Respecting the tradition of Abbey beers, Kronenbourg Breweries offers you Grimbergen, a great beer for tasting that in a few short years has become the reference for speciality beers (3rd specialty beer in Off-Trade); a beer now available in a new brew: Grimbergen double.

Kronenbourg Breweries, resolutely turned to innovation:
At Kronenbourg Breweries innovation means bringing new solutions to facilitate the purchase and tasting of beer in France through new packaging which is more practical and lighter: distri-cans, mini-kegs and the Bottle Can… It is also, and even especially, meeting the expectations of new consumers in terms of tastes and trends. Kronenbourg Breweries are constantly seeking new products and new flavours. It is in this way that Force 4 light was launched, the light shandy on the market and Vodoï, a beer flavoured with ‘herbe de bison’ vodka. Innovation is being able to provide new moments for beer tasting. This is how Kronenbourg Pur Malt and Kronenbourg extra 2,6° were born, beers with no alcohol or with very low amounts for alcohol-free moments of pleasure or a refreshing break in an active day.
It is by regularly innovating and by enhancing the value of these brands that Kronenbourg Breweries adapts to the needs of a demanding market. The first brewer in France, it guarantees the quality of its products and is attentive to consumer expectations.

     
 

Les boissons alcoolisées s'apprécient avec modération. Des repères et des informations sur www.2340.fr